Thanks to its rheological and optical properties, Lithopone 30% offers both technical and economic advantages in the substitution of titanium dioxide in different applications. Among these advantages, it has been observed that Lithopone 30% has algaecidal properties in paints, which gives greater protection to the coating. 

Lithopone is the re-discovered white pigment with functional properties suitable for several applications.

But in the U.S., titanium dioxide is found all over the grocery shelves. Candy like Skittles, Starbursts, and Jell-O, gum like Trident White peppermint gum and Mentos Freshmint Gum, cake products like Duncan Hines Creamy Vanilla Frosting, and Nabisco Chips Ahoy! cookies are just a few of the myriad food items that contain the additive.